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August 4, 2014

Marvel’s Box Office Prowess

by Reggie's Take

Guardians of the Galaxy hit the box office here in the U.S. and in 42 international markets around the world this weekend and what some thought could be Marvel’s first disappointing release, turned out to be nothing of the sort.

If you went to the movies over the weekend then most likely you were hooked on a feeling as Guardians of the Galaxy took in a record-setting $94 million August opening, beating out the old record of $69.3 million set by The Bourne Ultimatum in 2007.

Internationally, Guardians of the Galaxy took in $66 million adding up to $160 million worldwide, making it the number one movie globally. What does all these numbers really mean for Guardians and Marvel in general, lets take a look.

The Guardians $94 million weekend puts it in Captain America 2 numbers, first weekend out. Captain America 2 The Winter Solider took in a million more at $95 million its opening weekend. Domestically Captain America 2 is still currently the highest grossing movie of 2014, followed by the Lego Movie and Transformers: Age of Extinction.

One weekend does not make a successful movie, but when you look back at Marvels previous releases, going back to the first Iron Man movie this has to be encouraging considering Guardians has no clear connection to the rest of the Marvel movie universe currently out there.

The $94 million dollar opening puts Guardians of the Galaxy as Marvels sixth best opening for one of its movies. Exactly where it will finish domestically and globally we will have to wait and see.

 

Title

Opening

Domestic

Global

1. Marvel’s The Avengers (2012) $207.4 $623.3 $1.5 bil.
2. Iron Man 3 (2013) $174.1 $409 $806.4
3. Iron Man 2 (2010) $128.1 $312.4 $623.9
4. Iron Man (2008) $98.6 $318.4 $585.1
5. Captain America: The Winter Soldier $95 $258.9 $713.2
6. Guardians of the Galaxy $94 ? ?
7. Thor: The Dark World (2013) $85.7 $206.3 $644.7
8. Thor (2011) $65.7 $181 $449.3
9. Captain America (2011) $65 $176.6 $368.6
10. The Incredible Hulk (2008) $55.4 $134.8 $263.4

 

Guardians Box Office

Box Office Totals for August 1st – 3rd 2014

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