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January 10, 2016

If You Think You Know, Don’t Be So Sure

by Reggie's Take

With 2016 now here and the first superhero movie of the year barley a month away from opening one director says fans may think they know, but they don’t.

Batman v Superman: Dawn of Justice trailer that was released in early December ran three minutes long and did confirm the rumors of “Doomsday”. It also gave the impression of Jesse Eisenberg’s “Luthor” as being more of a joker then a polished or refined character that were used to seeing.

Some might say the reveal of “Doomsday” in the trailer says too much about what may or may not happen and mounts to nothing more then a huge spoiler.

Zack Snyder in a recent interview says Batman v Superman will offer more surprises then what the fans have seen in the trailers and is confident in that.

“I have the benefit of seeing the movie. It’s cool that they think it’s too much and I appreciate people not wanting to know, but there’s plenty that they don’t know. There’s a lot of movie that’s not in the trailer.”

“Of course, I hate it when any spoilers come out! You design the movie as a story that evolves as you watch it, so moment-to-moment [you’re thinking], ‘Oh my god, what’s going to happen next? Are they gonna live? Are they gonna die?’ So you want that experience for the audience, as much as you can. If you’re, as an audience member, exploring these articles, looking for answers to questions that you have, maybe you’re okay with knowing before you go. It’s like an individual taste. But like I said, I want people to see the movie without knowing.”

Getting back to Eisenberg portrayal of Lex Luthor. Snyder says during the creative process of writing the film he and screenwriter Chris Terrio had several conversations on the type of “Lex Luthor” they wanted.

“In the trailer, of course he comes across in a very specific way. In the movie, he’s like a million times more sophisticated than what you get in 30 seconds. But that’s also the fun of it. That’s why you go to the movies, so you can actually see the context and understand the depth.”

Some fans have had reservations about the quirky, manic version of Lex Luthor that we’ve seen in the trailers while some found him annoying others say Eisenberg was great.

Batman v Superman: Dawn of Justice hits theaters March 25th.

Reggie’s Take:
I’ve thought for several years now that the movie studios have been revealing too much in their trailers. That by the time you get to the theater you’ve already seen the movie.

Take “Terminator Genisys” for instance. In the trailer they reveal that John Connor has become a machine and is actually the true villain. If you’ve followed the Terminator franchise for any length of time you might consider that a huge spoiler, but Paramount put that in the trailer anyway.

In every other Terminator movie before Genisys, John Connor has always been the hero or mankinds best hope. By revealing such a twist in what was to be a reboot of the franchise it instead lessens a huge surprise you shouldn’t of seen coming. Much like if you were a kid and found all the presents your parents bought you for Christmas. By the time Christmas morning comes there’s no thrill in removing the wrapping.

More studios need to look at Disney’s marketing strategy they used for Star Wars The Force Awakens. The trailers showed us enough to get us excited about the movie, but at the same time not give us anything that would give away the plot or any secrets of the movie and it worked.

If Zack Snyder say’s there’s more to the Batman v Superman movie then what’s been shown to us in way of the trailers that will surprise us, then I will give him the benefit of the doubt and applaud him if true.

 

Check out the two new television spots for Batman v Superman: Dawn of Justice.

 

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