The 2013 Ford Fusion Sprint Cup car was unveiled earlier this week. It was worked on by Ford designers in an effort to bring brand identity back to NASCAR.
“We wanted Fusion to be the car that helped return ‘stock car’ to NASCAR. I think fans, when they see the car, are just going to smile and cheer. It is going to reengage them with the sport and make the sport better because there is just something natural about seeing race cars that look like cars in their driveways.” Said Jamie Allison, director of Ford Racing.
“This is a seminal moment in the sport where we had a chance to get it right once again and make sure the race cars are race versions of street cars. And I am proud because I believe we have accomplished just that. The 2013 Fusion is a stunning car and the 2013 NASCAR Fusion is even more stunning and I can’t wait to see it perform on the track and connect with race fans.”
The result is undeniable with the 2013 Sprint Cup car mirroring the recently unveiled 2013 Ford Fusion production car. A completely redesigned sleek new silhouette and fresh face, the 2013 Fusion Sprint Cup car was designed to be the face of a new era of stock car racing.
The new Sprint Cup Fusion entries will be tested throughout the 2012 season in preparation for its racing debut at the 2013 Daytona 500 in February.